ARCHITECTURE | ENGINEERING | CONSTRUCTION
Marketing & Proposal
Support Services
When you need it, as you need it….
Why AECMarketingHelp.com?
Current AEC Industry Trends
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AEC Market
By 2028, the AEC market is predicted to rise to $15.84 billion from $7.18 billion reported in 2020.
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Revenue based on RFP's
The Construction industry relies on up to 46% of their revenues on RFP's .
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RFP Response Rate
On average, organizations reply to 63% of the RFP's they receive.
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RFP Response Completion Time
The completion time for 45% of proposal responses ranges from 6-20 days.
Current Staffing Trends
As it stands today, AEC Marketing and Proposals team members are feeling the heavy load of this on-going growth trend. Team members are pulling all nighters, working through their vacations, and feeling the mental and physical affects of burnout. Preventing burnout are essential in maintaining success in the AEC industry. Turnover is high as well as the costs to add or replace and train new team members.
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Burnout Rate
8 in 10 proposal professionals reported being burned out and overworked.
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Burnout Costs
Burnout reportedly costs organizations $190 billion on an annual basis..
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Staff Turnover
The industry currently holds a 7.85% average turnover rate.
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New Hire Recruitment
On average, it takes 30 - 60 days to hire a candidate. This does not include the time it takes to train them.
Hi.
I'm Cassandra.
I'm an AEC Marketer. What's your super power?
With over 15 years of industry experience and 7 years specific to Marketing Proposals, I am an experienced AEC Marketing professional with a diverse range set of skills. I hold a Master’s degree in Architecture from the NewSchool of Architecture and a Bachelor’s degree in Business from Eastern Michigan University. I have successfully managed and submitted proposals for most sector and project types. My strengths include the operational side of the marketing and proposal process. I enjoy the challenge of integrating workflows, data management, and organizational systems to ensure the timely delivery of high-quality submissions.
My mission is to provide you with the necessary support to help you achieve your highest potential. In this highly competitive industry, marketing teams often face burnout, tight deadlines, and a lack of support to manage backend operations. I aim to keep your team running efficiently, like a well-oiled machine, ensuring they have the resources and assistance needed to thrive. When you need it, as you need it…
Markets/Sectors I have worked in:
- Associations
- Corporate
- Cultural & Community
- Education (K-12 & Higher Ed)
- Energy & Infrastructure
- Hospitality
- Lifestyle Interiors
- Mixed-use
- Multifamily
- Operations & Maintenance Facilities
- Renovation & Modernizations
- Science & Technology
- Secure/SCIF Spaces
- Workplace Interiors
Cassandra Uphaus
AEC Marketing & Proposal Consultant
734.306.3548
[email protected]
How Can I Help?
Proposal Management
Overwhelmed with RFP/Q's? I can help. I can coordinate, design, and develop all aspects of proposal development to ensure your package complies with the RFP/Q requirements and is competitive enough to get your team short-listed.
Client Interview Presentations
Congratulations! Your team is one of the few selected to interview with the client's panel. This presentation could be the deciding factor. I can help build a compelling presentation based on your strategy to turn this opportunity into a winning project.
Award Submissions
You have an incredible project that recently wrapped up, is in design, or is under construction, and you know it's a winner! I can help craft a compelling award submission tailored to industry organization requirements.
Website Management
Your website is often the first impression of your organization. If it looks outdated and needs updating and design assistance, I can help. While I'm not a professional web developer or designer, I can assist in updating your content and enhancing the design and layout to ensure it's visually compelling.
Social Media, Newsletters, EMail
I can help optimize your digital marketing efforts, including your social media profiles and content on LinkedIn, Instagram, Facebook, and Twitter. Additionally, I can assist with newsletters and e-blasts to keep your audience informed and engaged.
Marketing Content
Keeping your marketing content current is crucial for efficient proposal preparation. If you need help reviewing and updating your templates, project sheets, resumes, and boilerplate content, I can assist. This will significantly enhance your proposal assembly process
Marketing Plan Assistance
A marketing plan should be created annually. It should outline your marketing and business development goals, along with the objectives to achieve them. I can assist with the research and content necessary to assemble this comprehensive package for your team.
Project & Staff Photography
Professional photography for projects and staff is often overlooked due to its high cost, leaving marketing teams struggling to find quality images for proposals. While I am not a professional photographer, I am a hobbyist with good equipment and a decent eye for composition. * Southeastern Michigan only.
CRM & Data Management
Effective data management is crucial for a successful proposal. Clients are very particular about the information they require, as outlined in the RFPs. If your organization lacks organization and cannot readily access this information, it will reflect in the quality of your proposal and the efficiency of the assembly process. I can help you get organized proposal close-outs, CRM implementation & updates and/or on your network drives.
What others have said...
"Cassandra's wealth of knowledge and experience have proven invaluable for organizations seeking to enhance their marketing operations.
While working for KGD Architecture, Cassandra spearheaded the implementation of the Deltek software. She led this project, ensuring seamless integration into their existing processes, and providing valuable training and support to staff members. As a result, the firm's marketing operations improved substantially. They were able to streamline their processes, manage data effectively, and enhance campaign tracking, resulting in increased efficiency and better quality results.
In addition to her proficiency in marketing and Deltek implementation, Cassandra possesses extensive experience in proposal management. She knows how to navigate the complex process of developing and submitting proposals and can optimize it to fit an organization's specific requirements. She implemented an effective system for managing proposals and created processes and procedures for tracking deadlines, assigning tasks, and maintaining accurate documentation.
Overall, Cassandra's expertise in marketing operations, combined with her proposal management, make her a highly sought-after professional for organizations looking to enhance their marketing efforts.”
